Research on the Impact of Agricultural Enterprise’s Social Responsibility on Enterprise's Continuous Innovation
Research on the Impact of Agricultural Enterprise’s Social Responsibility on Enterprise's Continuous Innovation

Summary/Abstract: Agricultural enterprises can establish and maintain good relationships with external stakeholders by fulfilling their own CSR, and obtain key external knowledge and important external resources through these relationship channels, and then realize their own technological innovation and promotion. At the same time, relevant management personnel of agricultural enterprises should pay attention to the issue of CSR input intensity in the process of fulfilling CSR, and should try to avoid getting into relationships with these stakeholders due to excessive reliance on CSR to meet the demands of relevant external stakeholders. In this way, it brings unnecessary costs to the technological innovation activities of enterprises, and ultimately leads to the reduction of innovation efficiency and performance. This article puts forward the research on the impact of agricultural corporate social responsibility on the continuous innovation of the enterprise itself. Agricultural enterprises are considering CSR as a means to promote corporate technological innovation and are investing in it. Relevant managers must first think about whether there are some inert factors in the company, including outdated organizational processes and organizational practices. Once such inert factors are discovered, in order to ensure that the company's investment in CSR can finally be effectively transformed into corporate technology Innovative performance, it is necessary for relevant managers to take some targeted actions in the specific practice process to overcome the negative effects of these inertia factors.

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