THE INFLUENCE OF PERCEIVED QUALITY OF SERVICE OF TOURIST GUIDES ON THE BEHAVIORAL INTENTIONS: EXAMPLE OF ÇANAKKALE Cover Image

THE INFLUENCE OF PERCEIVED QUALITY OF SERVICE OF TOURIST GUIDES ON THE BEHAVIORAL INTENTIONS: EXAMPLE OF ÇANAKKALE
THE INFLUENCE OF PERCEIVED QUALITY OF SERVICE OF TOURIST GUIDES ON THE BEHAVIORAL INTENTIONS: EXAMPLE OF ÇANAKKALE

Author(s): Özkan Usullu, Lütfi Atay, Dalia SUSNIENĖ
Subject(s): Economy, Tourism
Published by: Panevėžio kolegija
Keywords: tourist guide;service quality;behavioral intention;

Summary/Abstract: Tourist guides are considered as one of the most important stakeholders in the tourism sector. Tourist guides have important duties both in terms of the development of the sector and in determining the quality of the service that tourists receive. In

  • Issue Year: 16/2020
  • Issue No: 1
  • Language: English
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