Family conflict and non-family managers in family business: A Pitch
Family conflict and non-family managers in family business: A Pitch

Summary/Abstract: From the research viewpoint, conflicts in family firms belong to very challenging research areas. At the same time, the literature is fragmented, and it is not easy to identify and articulate a clear research question in this research domain. Based on Faff’s (2015, 2019) pitching research template, we develop a real pitch and describe our experience with its use from the student’s and supervisor’s viewpoints. The research question is: “What is the role of non-family managers in family conflicts in family firms?” This pitching research letter also presents personal reflections on the pitching template application.

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