Customer relationship management na przykładzie marki Rossmann
Customer relationship management on the example of the Rossmann brand

Summary/Abstract: The purpose of this article was to evaluate activities in the field of building relationships with clients of one of the leading brands of the retail chain in the cosmetics industry. An attempt was made to find the answer to the questions about what is the relationship with customers in marketing, what is the proper care for relationships and customer satisfaction, as well as how to build a relationship with them and what marketing systems can improve it. The empirical part of the work based on the survey was to answer the question, what opinions do Rossmann network customers present about marketing activities building relationships with them. The scientific methods used in the work were literature analysis, logic methods, documentation analysis, observation, and diagnostic survey.

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