Mi van a tévé(m)ben? Narratíva és algoritmus a kortárs televízióban
What’s on (My) TV? Narratives and Algorithms in Contemporary Television

Summary/Abstract: The aim of the article is to present two competing discourses in contemporary television studies. The first discursive unit relates to conceptions dealing with the contemporary televisual landscape in terms of diversity, complexity and the arrival of high-end and quality contents. Those conceptions accentuate the renewal of televisual language in the era of the streaming wars. The second discursive unit has a critical imprint by considering audiovisual serial contents as a symptom of mass customization, of the algorithmic cultural consumption. In this case the binge-watching phenomenon contributes to a hegemonisation of cultural formats and to the implementation of a transnational televisual model. The main argument of the analysis is the idea that only the dialectics of those two conceptions can help us to understand the contemporary landscape of televisual contents.

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