Analysis of Pragmatic Failures of Bulgarian College Students from a Cross-Cultural Perspective
Analysis of Pragmatic Failures of Bulgarian College Students from a Cross-Cultural Perspective

Summary/Abstract: Pragmatic competence is a decisive factor in the strength of intercultural communication ability. Its deficiency leads to the emergence of pragmatic failure. Based on four universities as samples, through the questionnaire survey and data analysis, the paper finds that pragmatic competence of Bulgarian college students' is weak. According to the test questionnaire, the participants' pragmatic failures are divided into pragma-linguistic failures and social-pragmatic failures. Finally, the paper analyzes the reasons for the low pragmatic competence of the students, which are the insufficiency of Chinese pragmatic competence of teachers, lack of suitable teaching materials for Chinese pragmatic knowledge, lack of Chinese context, and imperfect evaluation system.

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