Changes in Czech Advertising Posters During the First Half of the 20th Century
Changes in Czech Advertising Posters During the First Half of the 20th Century
Author(s): Dušan PavlůSubject(s): Cultural history, Media studies, Visual Arts, Marketing / Advertising, History of Art
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Art Nouveau; expressionism; poster; advertising poster; lifestyle; advertising theory;
Summary/Abstract: This study examines the status of advertising posters in the context of the first half of the 20th century by comparing the art-science approach to the discourse of advertising theoreticians and executive advertising graphic designers. It draws from the literature of the time, from advertising theory and from publications regulating advertising communication in public space. It documents the poster as the exclusive mass medium of its kind in the first decade of the 20th century and presents its evolution in response to the development of other public communication tools. It captures changes in the lifestyle of the new Republic as reflected in advertising content as well as the form of poster creation.
Journal: European Journal of Media, Art and Photography
- Issue Year: 8/2020
- Issue No: 2
- Page Range: 84-93
- Page Count: 10
- Language: English
