Hi-Tech And Eye-Catching Alike: Information In The Multiplatform Era
Hi-Tech And Eye-Catching Alike: Information In The Multiplatform Era

Summary/Abstract: The information revolution and the electronization of communication have brought with them several trends that have significantly changed not only our perception of information, but also their ways of creation, presentation and distribution. This fact was also caused by the fact that under the influence of information and communication technologies, information began to be handled differently than was previously used in journalistic practice. Digitization was one of the basic preconditions for the emergence of multimedia and a determinant of what we call „convergence”. It affected several fields of society, but the work in the media field was marked, both in the process of creating and presenting and distributing media content. Technological innovations are interconnected, supportive and jointly intervene in various types of communication - not excluding the journalistic. Editorial offices create multimedia content to get the attention of recipients through mobile phones, social media and other channels.

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