Why “got milk” could be used and still be good nowadays?
Why “got milk” could be used and still be good nowadays?
Author(s): Claudia Cristina FETISubject(s): Fine Arts / Performing Arts, Visual Arts
Published by: Editura Eurostampa
Keywords: got milk; advertising; campaign; marketing; lifespan; nowadays; campanie publicitară; marketing;
Summary/Abstract: The topic of this research revolves around the iconic “got milk” Advertising Campaign made during the ‘90s analyzed and compared from a subjective point of view, with the actual demands of conventional advertising. This Campaign is serving as an example of advertising which survived through time and which can be used today and still create an effective impact over the consumers. The main purpose of this this paper is showing some important aspects of advertising which can make a campaign “live longer” than its creators would have thought it to be. Subiectul articolului aduce în prim plan una dintre cele mai recognoscibile campanii de publicitate din anii 90, respectiv „got milk”. Aceasta va trece printr-un filtru de analiză subiectiv fiind comparată cu cererile actuale în ceea ce privește publicitatea convențională. Scopul principal este de a arăta longevitatea de care anumite campanii publicitare se pot bucura, exemplificat prin evidențierea aspectelor principale datorită cărora „got milk” ar putea fi folosită și în ziua de astăzi, având capacitatea de a crea același impact asupra consumatorilor.
Journal: Caiete de Arte și Design
- Issue Year: 7/2019
- Issue No: 7
- Language: English