Personel Güçlendirmenin Rekabet Zekâsına Etkisi: Turizm Sektöründe Bir Araştırma
The Effect of Empowerment on Competition Intelligence: A Research in Tourism Sector

Summary/Abstract: Enterprises struggle intensely in a turbulent environment to survive and human resources are one of the most important elements of organizations in order to achieve competitive advantage. Especially empowered staff can make the right strategic decisions and improve organizational effectiveness. While all this is happening, internal and external information and a reliable structure with high communication are needed. Especially, accurate information obtained from competitors and other environmental elements should be accessed in a timely manner and the strategic actions of the enterprise should be planned accordingly. On the other hand, tourism industry that generates added value for Turkey and it is a sector where there is fierce competition. It is important to determine the personnel empowerment and competitive intelligence levels of the hotel businesses operating in this sector. In addition, staff empowerment with its positive organizational practices provides a supportive environment for competitive intelligence. For this reason, it was aimed to investigate the effect of staff empowerment on competition intelligence. In line with this main purpose, data was collected from the 400 employees working in the hotels operating in the tourism sector by means of a survey method. According to the results of Structural Equation Modeling applied to the obtained data, structural empowerment significantly affected culture, organizational participation and information design, and did not significantly affect awareness, focus and comparison sub-dimensions. On the other hand, competition culture, organizational participation, knowledge design, awareness, focus and comparison all of the sub-dimensions have been significantly and positively affected by psychological staff empowerment.

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