Seyahat Acenteleri Gözüyle Batı Karadeniz’de Destinasyon Sıralaması: Fuzzy Topsis Yöntemi
Destination Sorting by The Travel Agencies Perspective in Western Blacksea: Fuzzy Topsis Method

Summary/Abstract: Today, there is an intense competition between countries, regions and even destinations in the same region that want to get more shares from the tourism market. This competition is also seen among the destinations in the Western Blacksea. The main purpose of this research is to determine the importance of the criteria that should be present in a destination through the perspective of travel agencies which actively operating in the inbound tourism in Turkey and to sort the destinations of Western Blacksea region as Abant, Akçakoca, Amasra, Safranbolu and Yedigöller according to the determined criteria by Fuzzy TOPSIS method. Another aim of the study is to present the necessary suggestions for the development of tourism destinations in the West Black Sea region. The last aim of the study is to increase the usage area of the Fuzzy TOPSIS method, which makes it easier to make group decisions in a fuzzy environment and to express the linguistic variables numerically, in the tourism sector. The research data were obtained from the travel agency officials who participated in the promotional trip organized between 16-19th February 2019 and to determine the tourism potential of Zonguldak province. The data were collected by the questionnaire method, each participant was given a number in order to choose a systematic sample and a decision maker of 10 people was formed as a result of the determined 1/5 sample interval. The evaluations and rankings made by the decision makers for the destinations within the framework of the determined criteria were analysed with the Fuzzy TOPSIS method. According to the results obtained, the ranking was formed as Safranbolu, Amasra, Akçakoca, Abant and Yedigöller.

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