LE TITRE DANS SCIENCE ET VIE : UNE ÉTUDE DE CAS
COMPARATIVE
THE TITLE IN "SCIENCE ET VIE": A COMPARATIVE CASE STUDY)
Author(s): Mălina GurguSubject(s): Social Sciences, Language studies, Language and Literature Studies, Communication studies, Philology, Translation Studies
Published by: Editura Conspress
Keywords: title; Science et Vie; attention attracting; relationship with the readers; discourse transparency;
Summary/Abstract: This article presents the analysis of the titles in the news rubric of the popular scienceFrench magazine "Science et Vie", with the aim of identifying the evolution of the editorial strategy as for ensuring the readers’ loyalty and the magazine’s sustainability. The corpus considered is composed of two groups of items published almost twenty years apart. The relevant criteria for the study were both of grammatical and discursive nature and they were applied symmetrically to the two parts of the corpus. We were thus able to understand the changes in the relationship the magazine builds with the public. While in the first period of the publication the discourse tended to awaken the readers’ curiosity to discover the articles by using elliptical titles, two decades after the trends favour as much transparency as possible in order to allow the readers the liberty of deciding about the content they wish or not to read.
- Issue Year: XI/2018
- Issue No: 2
- Page Range: 65-86
- Page Count: 22
- Language: French
