DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION Cover Image

DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION
DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION

Author(s): Aleš Hes, Martina Švecová
Subject(s): Social Sciences, Economy, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Communication; Cultural Custom; Higher Education; Interculturalism; Student; The Younger Generation;

Summary/Abstract: The concept of interculturality seeks a way of coexistence of different cultures and a way of communication between them. It is based on the assumption that the more intensive the intercultural contacts are, the more precise the mutual knowledge and the more likely the possibility of elimination of various conflicts. The paper deals with the determinants of intercultural tolerance in the environment of selected universities in the Czech Republic. It is based on the fact that foreign students are not frustrated with Czech cultural customs, because over 50% rate Czech culture close to their culture, 19% have identified the cultural and communication environment of Czech universities as similar, but 30% feel indifferent and different. This result represents a challenge for the Czech academic environment to improve communication relations with foreign students and not to close up to this problem, because communication is currently neutral between Czech and foreign students, without interest in another culture. Changes in communication within interculturality have also been recorded in the current period, influenced by the COVID ´19 pandemic.

  • Issue Year: 8/2020
  • Issue No: 1
  • Page Range: 119-128
  • Page Count: 10
  • Language: English