INTERNET ADDICTION IN THE TIME OF THE COVID-19 PANDEMIC IN YOUNG ADULTS
INTERNET ADDICTION IN THE TIME OF THE COVID-19 PANDEMIC IN YOUNG ADULTS
Author(s): Vladimíra Hladíková, Anna HurajováSubject(s): Social Sciences, Economy, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Addiction; Coronavirus; Digital Media; Internet; Online Risks; Pandemic; Young Adults;
Summary/Abstract: The paper deals with the issue of online risks with a special emphasis put on Internet addiction as one of the most significant and most serious threats especially in young users, and has the character of a theoretical-empirical study. The main goal of the paper is to examine the issue of Internet addiction and its subjectively perceived potential increase in the context of the Covid-19 pandemic in young adults, based on theoretical background and empirical research. The first part presents fundamental theoretical ideas of the issue investigated, categorisation of online risks with a focus on Internet addiction, its definition, manifestations and specifics from the point of view of various authors. The empirical part interprets the results of the research, the research group consisted of 687 respondents from the age category of young adults. In conclusion, the authors summarize the data obtained and appeal to prevention activities as well as the development of media and digital literacy.
Journal: Marketing Identity
- Issue Year: 8/2020
- Issue No: 1
- Page Range: 129-141
- Page Count: 13
- Language: English