MARKETING MANAGEMENT OF THE AREA IN THE CONTEXT OF VISIT RATE DEVELOPMENT OF TOURIST INFORMATION CENTERS IN SLOVAKIA
MARKETING MANAGEMENT OF THE AREA IN THE CONTEXT OF VISIT RATE DEVELOPMENT OF TOURIST INFORMATION CENTERS IN SLOVAKIA

Summary/Abstract: The presented paper deals with the influence of tourist information centers visit rate on the management of TIC marketing communication. The aim of research is to propose an optimal way of marketing management of tourist information centers in the framework of increasing number of domestic visitors in the regions and in online space. It is digital marketing at a time of growing demand for domestic tourism and the closure of state borders, that is an essential tool for the promotion of a given area. Statistical data of TIC within the Slovak Republic for the months May - June in 2019 and 2020 will be monitored. This is a comparison of the period before the summer season outside the pandemic (2019) with the period before summer season in 2020. The research will determine three hypotheses that will be evaluated by the statistical method of correlation analysis. Primary data are obtained from Statistical Yearbook issued by Statistical Office of the Slovak Republic and other data provided by the Association of Slovak Tourist Centers.

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