DESIGNING AUGMENTED REALITY SERVICES FOR E-BUSINESS: A PROJECT MANAGEMENT PERSPECTIVE
DESIGNING AUGMENTED REALITY SERVICES FOR E-BUSINESS: A PROJECT MANAGEMENT PERSPECTIVE
Author(s): Talib Tahirović, Tamara Naumović, Lazar Živojinović, Zorica Bogdanović, Marijana Despotović-ZrakićSubject(s): Business Economy / Management
Published by: Udruženje za upravljanje projektima - IPMA Srbija
Keywords: 3D modeling; augmented reality; e-commerce; technologies
Summary/Abstract: The subject of this paper is an analysis of the concepts and application of the augmented reality in e-commerce. The literature in the field suggests a huge potential for improving e-commerce using augmented reality services. The goal of the paper is to provide a new insight into this field through an example of development of an augmented reality service for furniture manufacturing company. The project includes creation of a virtual catalog of products which consists of 3D models of products and their positioning in real space. User interaction with the developed system is performed through mobile devices. The Vuforia and Unity platform were used for the realization of the project. The project was managed using Scrum.
Journal: European Project Management Journal
- Issue Year: 8/2018
- Issue No: 2
- Page Range: 9-16
- Page Count: 8
- Language: English
