THE UK MEDIA AND THE CAMPAIGN FOR BREXIT Cover Image

THE UK MEDIA AND THE CAMPAIGN FOR BREXIT
THE UK MEDIA AND THE CAMPAIGN FOR BREXIT

Author(s): Markéta Mackuľaková
Subject(s): Social Sciences, Economy, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Brexit; British Press; Emotive Politics; European Union; Print Media; Referendum; UK;

Summary/Abstract: The 2016 EU referendum was a momentous event in contemporary UK politics. Indeed, speeches, debates, political meetings and talks with party presidents and important figures filled the pages of newspapers and monopolized television programs. But the media have done much more than relaying this information to the public: they have actively participated in the construction of the public debate on Brexit. The press in most Western countries is not as politically engaged and partially imprisoned as in Britain. The fact that the British print media are very partisan, the author will mainly focus on the example of print, which is one of the most used media in the UK. In this paper, the author aims to clarify the role of the national print as an actor in the public debate on Brexit, which captured and effectively spread Eurosceptic sentiments and the impact of the print media on the results of the referendum of 23 June 2016 on UK membership in the European Union.

  • Issue Year: 8/2020
  • Issue No: 1
  • Page Range: 385-396
  • Page Count: 12
  • Language: English