COVID-19: CHANGES IN TELEVISION PRODUCTION IN SLOVAKIA
COVID-19: CHANGES IN TELEVISION PRODUCTION IN SLOVAKIA

Summary/Abstract: The article reflects the changes in the Slovak media, specifically in television production, caused by the pandemic of the new coronavirus. The aim of the article is to present different ways of the media reaction to these changes. From the complete cessation of the ongoing media content production (e.g. daily television series), through adaptation to the situation using production without personal contact between media workers and respondents, or the new content creation that was often completely absent from the media offer (e.g. educational programmes for different age groups of school children and youth), to the possibility to “benefit” from the situation, especially in the field of marketing communication. In the introductory chapter, the text of the article is based mainly on the knowledge of crisis management and marketing and reflects on the ability of media institutions to adapt to the changes caused by the crisis. The authors focus on three selected areas of media production – live broadcasting, educational programmes for children and youth as well as advertising campaigns of the selected companies, while looking for a parallel between the crisis communication theory and its application in a period covered by the study of media production.

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