MONEY HEIST OR HOW NETFLIX FOUND A LOST GEM IN THE LINEAR TELEVISION’S ‘JUNKYARD’
MONEY HEIST OR HOW NETFLIX FOUND A LOST GEM IN THE LINEAR TELEVISION’S ‘JUNKYARD’

Summary/Abstract: The article discusses unexpected success of the episodic television drama Money Heist. The author points out probable reasons behind the episodic television drama becoming a hit among Netflix subscribers, despite the fact that it was originally developed for a ‘linear’ television audience. Defining the differences between television distribution models and determining whether or how providers of ‘linear’ television and Internet streaming services consider audience preferences, the author draws theoretical conclusions about the benefits and positive consequences of companies like Netflix operating in the media industry. The paper also aims to reflect on new trends in presenting episodic content via Internet-distributed television platforms, especially with regard to the ongoing COVID-19 pandemic. It may be presumed that various episodic dramas offered by Netflix (including Money Heist) have gained international popularity specifically during the pandemic. The author utilises qualitative content analysis and logical reasoning methods (synthesis, comparison, inductive thinking, wider generalisation, concretisation) in order to better understand why the episodic drama Money Heist could not succeed on ‘linear’ television and why it is now so popular with global television audiences.

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