Strategii discursive în pliantul publicitar bancar – studiu de caz
Discoursive Strategies in Bank Brochures – A Case Study

Summary/Abstract: The study focuses on the identification and validation of the types of discourse contained in the publicity bank brochures and a further analysis of a piece of publicity, respectively a bank brochure for BCR Bank. The study aims at identifying the main perspectives present in the discourse, generally by indicating the elements used in the brochure under analysis. The study of the discourse will be realized from a linguistic, pragmatic and semiotic approach highlighting the coordinates established by the well-known authors in the field.

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