Barok na szyldach. Historia nazewnictwa firmowego w Polsce po 1945 roku
Baroque on the shop signs. The history of company names in Poland after 1945.

Summary/Abstract: It can be taken for granted that the names of Polish companies quite clearly indicatethe era in which they operate. Enterprises were called differently in the years 1944-1970,when marketing was considered both as an obstacle and economically not necessary. In 1971-1989, the naming of Polish companies was something intermediate between recognition ofmarketing principles and bureaucratic principles of a centrally planned economy. After 1990,many Polish companies try to be as similar as possible to Western fashions, with particularemphasis on the Anglo-Saxon circle. They often give up the attractions of regionalism.

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