Model dyplomacji publicznej państw małych. Przypadek Szwajcarii i Litwy
Public Diplomacy of Small States. The Case of Lithuania and Switzerland

Summary/Abstract: The paper analyses the development of a country’s brand and public diplomacy in Switzerland and Lithuania. It defines public diplomacy as a form of dialogical communication, as a new form of diplomacy and new quality of foreign policy. The paper presents the Swiss and Lithuanian cases of the implementation of public diplomacy as small states. The paper focuses on the activities of their governments, foundations and NGOs, with a look at the concept of niche diplomacy.

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