Az attitűddeixis műveletei közvetített médiaesemények társas viszonyainak alakításában
Operations of attitude deixis in the construal of social relations at broadcast media events

Summary/Abstract: The paper aims to explore through a linguistic analysis of online or television broadcasts of awards ceremonies how operations of attitude deixis contribute to the construal of social relations, to the marking of one’s relation to the audience, and to the communication of a media event’s status. The research has focussed on the varied construal of address forms, greetings, introductions and self-introductions. As the analysis demonstrates, the interplay between operations of attitude deixis conveys in a subtle and dynamic way the formality and solemnity of the situation, the broadcast nature of the event, the intimacy of interpersonal relations, and group cohesion within a community of sportspeople as well.

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