MOTIVATIVE FACTORS IN THE MANAGEMENT OF ORGANIZATIONS
MOTIVATIVE FACTORS IN THE MANAGEMENT OF ORGANIZATIONS

Summary/Abstract: In the 21st century, effective governance of organizations is a key economic priority, an important part of implementing reforms and ensuring sustainable development. Management must be based on the understanding that people are a key factor in the organization. Building relationships that are based on values such as honesty, fairness and trust, ethical behavior, proper evaluation of one's own actions, proper evaluation of the actions of others and solving specific conflict management tasks is an element of the new managerial culture of the manager. to the individual, to teamwork and to the performance of tasks. The reason that provokes the motivation of human resources in the organization is the emergence of unmet needs. They push the individual to take certain actions. He ranks them in order of importance and chooses his course of action. His choice is influenced by many factors, such as values and understandings, life circumstances, characteristics and more. In practice, this process does not always go smoothly, because the individual may find it difficult to choose between two needs that seem equally important and urgent. Even when making a choice about the importance of needs, he may find it difficult to choose the right course of action. The individual takes action after he has clarified what is important to him. His abilities are also a limiting condition. And yet, he may fail to achieve his goals because he has overestimated himself. If the individual considers that he has satisfied his needs, they cease to be decisive for his behavior. But if the need is not fully met, the person is again faced with the choice of whether to continue to consider it essential or to abandon action on this issue. Through the processes of motivation provokes cooperation, empathy, commitment to the common goals of managers and performers. Managers must skillfully apply various motivational techniques, appropriate to both situations and performers, to turn this process not into one-time actions, but into continuous decisions regarding the human resources in the organization. The priority of human resources management in the organization is to find, develop and retain the most suitable people to work for the benefit of the public interest and raising the prestige of the organization. In order for managers to make the most of the potential of staff and each of its members, they must offer them opportunities to meet their needs. The essential problem in this direction is the integration of the goals of the organization with the personal goals of its members.

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