URBAN TOURISM DEVELOPMENT AND TOURIST SURVEY IN KORÇA CITY
URBAN TOURISM DEVELOPMENT AND TOURIST SURVEY IN KORÇA CITY

Summary/Abstract: The demand of people to travel to cities has increased especially in recent decades. The presence of numerous cultural attractions, urban development and liveliness have turned cities into destinations of one of the developments trends of tourism, such as urban tourism. Cultural and natural resources are the main elements that enable the presence of tourists in cities, while secondary elements such as accommodation, food, shops, and additional elements as transport and tourist information are important, as they best complement the tourist offer in a destination. In this context, the diverse forms of urban tourism that are created such as cultural tourism, recreation, sports, business, events, visits to friends and relatives, etc., make tourism in cities a complex phenomenon to be analyzed. Regarding culture, Korça is one of the cities of Albania, which is distinguished for its rich cultural and cultural heritage, material and non material. The aim of this study is to identify of the current situation of tourism development in this area, throught the evaluation of the primary, secondary,and additional potential that affect the attraction of visitors to it. The urban typology of the city with special architecture, the presence of attractive attractions, the development of numerous events and celebrations, the increased number of tourists, the increase of accommodation units, has been defined the city as a developing tourist destination in recent years. Culture plays an important role in the life of the city and promoting the tourist movement towards the destination. In its support and development operate several institutions such as museums of different categories, theater, library, some creative, and cultural sectors, etc. Rural areas around the city are also supportive as they provide rich natural resources, traditional settlements, rich cuisine, for leisure and activities. Ihe paper also aims to analyze some characteristics of the profile of tourists by assessing the behavior, motivations, experiences, and pleasures during their stay in the city of Korça. This has been made possible through surveys and interviews conducted with foreign and domestic visitors. As a result, from the study of the situation and the profile of the visitor, it is declared that the interest for the development of tourism in this destination is high. The cultural and natural potentials that the study space contains are quite attractive to all visitors, but especially to foreign tourists coming to the area. What needs to be done, in addition to improving the tourist infrastructure, is the optimal use of attractions, increasing activities, organization of itineraries and preparation of guides to enable recognition of monuments in the city and surroundings areas. Furthermore, the local authorities need to implement a strategy for tourism development integrating the tourism policies and action plans, involving the contribution of all the stakeholders

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