The United States in the eyes of Non-Americans
The United States in the eyes of Non-Americans

A qualitative investigation of foreign media representation of the US within university students

Summary/Abstract: This article is broadly concerned with the representation of the United States of America in foreign media. The research seeks to investigate how salient foreign media influences tremendously the image of the US within a global sphere, exclusively among the 1980s and 1990s generation. To examine this media impact, qualitative method is used to depict the instances of international media coverage of American information and news. Interviewing university students who have different backgrounds gives an idea about the crucial role of the media in constructing and shaping the public opinion as well as creating general views about the USA. A number of 16 interviews conducted with participants from diverse nationalities resulted in two main discussions. The first point unveils the fact that media can be very manipulative and manipulated simultaneously. The second point shows that students do realize the existence of a biased image about the United States displayed in this media; exclusively the non-American one. What is seen, heard of or read should make people question this popularity of USA image. In a nutshell, the study demonstrates how persuasive and influential media coverage of the United States of America can be and how the latter is exposed and pictured

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