Srpski proizvođači i CE znak
SERBIAN PRODUCERS AND CE MARKING
Author(s): Slavica Anđelić, Marko Trišić, Vesna MladenovićSubject(s): Economy
Published by: Visoka škola za poslovnu ekonomiju i preduzetništvo
Keywords: CE mark; competitiveness; European market; product
Summary/Abstract: This paper aims to solve the managerial dilemma and answer the question: Should we engage in the process of reaching the CE mark for products? The advantages of the CE mark are the following: all technical barriers concerning export are eliminated, there is the possibility of achieving good competitiveness in the foreign market, if the product is of high quality, there is a possibility of equal cooperation with foreign companies, greater competitiveness and the domestic market are ensured. Difficulties: confronting with a complete and consistent assessment of compliance of all product performances - the "moment of truth", the compliance assessment costs (may be high, thus increasing production costs), inclusion of foreign notified body (price, language of correspondence).
Journal: Trendovi u poslovanju
- Issue Year: 5/2017
- Issue No: 2
- Page Range: 47-53
- Page Count: 7
- Language: Serbian