Buyer Behaviour in the Case of Organic Agricultural Products
Buyer Behaviour in the Case of Organic Agricultural Products

Summary/Abstract: The aim of this research is to study the consumer’s attitude and buyers’ behaviour towards organic (bio) agricultural products as key factors to influence the market development and market potential, especially for supply to other regional markets in the particular country, and for export. Three regions have been studied, all of them with production and export potential for organic products. Two of them are in Central Asia – Altay region in the Russian Federation (Barnaul and the region) and Eastern Kazakhstan (Semey and the region). Bulgaria (Sofia and Varna) was included in the research, with the idea to contrast the findings from Siberia with those from Europe. The three regions, which are covered by this survey, have the production capacity to supply the local and foreign markets with organic agricultural products. The findings of this research lead to a better understanding of the consumers’ specifics, as well as – the gender specifics, and by this, it provides the producers and sellers with ideas about optimisation of their marketing communication and pricing strategies.

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