Identité, espace local et mondialisation : l’émergence de la société collaborative
Identity, Local Space, and Globalization: the Emergence of a Collaborative Society

Summary/Abstract: The research question we address is the relationship between goods and local identity in the context of technological change and globalization. The hypothesis is that there is a strong opportunity for local identity visibility if local goods are considered as ambassadors of culture. We will develop this hypothesis in three stages: 1) the relationships between the identity crisis and globalization; 2) the values of objects and identity objects; 3) how the technology of augmented reality can enable this transformation of local goods into vehicles for local identity and culture (Universal Margin Project).

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