POTENCIJAL MRAČNOG TURIZMA KAO TURISTIČKOG PROIZVODA DESTINACIJE
THE POTENTIAL OF DARK TOURISM AS A DESTINATION TOURIST PRODUCT

Summary/Abstract: Travel to places associated with death, disaster and destruction become a growing dimension of contemporary tourist supply in tourist packages because they provide potentially more meaningful travel from the passenger’s point of view. There is an increasing number of tourists looking for differentiated, individually tailored and spiritually valuable tourist products, among which are products that threat life and death or “revive” controversial parts of the past. As a result of the demand for such products, quite emotional label links to this type of tourism, called “dark tourism”, which preoccupies the public and the academic community in the continuous growth of the need for further research. However, despite intensified interest, the literature is scarce, and the theories are filled with unanswered questions and doubts. In this paper, at least conceptually, the aim is to determine the fundamental features of dark products and the characteristic and perception of the dark supply through the “shades” theory of places and the emotionality that the potential location contains. Furthermore, this research has resulted in the knowledge that dark tourism products, with different characteristics and shades, can play an important role in improving the tourist destination product. The paper analyses the views on the concept of dark tourism and has approached the answer to the question of whether dark tourism is an acceptable tourist product and its importance for a tourist destination.

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