Badanie stanu relacji inwestorskich na polskim rynku giełdowym
Analysis of investor relations on the stock market in Poland

Summary/Abstract: Investor relations are an important tool for strategic management in a company. Appropriate communication between the entities present on the market and effective determination of financial and economic issues between companies and investors are the main areas of their activity. The aim of this article is to present the state of investor relations in Poland. A review of Polish and English language literature has been made. It focuses on the essence, objectives and tools of investor relations. The best results on the contemporary capital market are achieved only by companies that engage in new technological solutions used, e.g. videoconferencing, conference call, teleconferences, Facebook, Twitter. The survey conducted among Polish individual investors indicates what information preferences and requirements investors in Poland have. What is more, the analysis of investors’ answers showed that the topic is important and current, but in Poland the awareness of investor relations is on an average level. The authors indicated solutions that could contribute to increasing the involvement of Polish listed companies in communication using new technologies. The authors pointed out the IR models available on the capital market, and recommended a modern model of investor relations with specific proposals for change. The authors’ own research confirms that companies notice the importance of new technologies, but do not implement them in their operations. On the one hand, they want to develop and provide the business environment with transparent and up-to-date information, and on the other hand, they are used to the traditional model and do not want to get involved in technological innovations.

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