Instagram jako przestrzeń komunikacyjna dla twórców filmowych i młodych widzów: analiza porównawcza profili najpopularniejszych płatnych serwisów VOD w Polsce
Instagram as the communication space for filmmakers and young viewers: A comparative analysis of profiles of the most popular paid VOD services in Poland
Author(s): Roksana M. ZdunekSubject(s): Anthropology, Social Sciences, Education, Media studies, Communication studies, Sociology, Theory of Communication, Sociology of Culture
Published by: Wydawnictwo Uniwersytetu Komisji Edukacji Narodowej w Krakowie
Keywords: social media; new media users; VOD platforms; Instagram; digital natives;
Summary/Abstract: Thanks to social media, paid VOD services go beyond their borders and reach a wider audience, increasing their impact scope. Instagram is a tool which allows the owners of VOD services to maintain interaction with young viewers, who are the main users of this medium. The paper presents the results of a comparative analysis conducted with the use of netnography and media content analysis, posts published in 2019 on profiles connected with the most popular paid VOD services in Poland: Netflix, HBO, Ipla and Player.
Journal: Studia de Cultura
- Issue Year: 12/2020
- Issue No: 4
- Page Range: 122-136
- Page Count: 15
- Language: Polish
