Upravljanje digitalnom transformacijom državnog poduzeća
Digital Transformation Management of a State-owned Enterprise

Summary/Abstract: In the midst of the global health crisis caused by the COVID-19 pandemic, it is necessary to find strategic solutions for enterprises. One of such operational challenges is certainly the digitalization of business. The success of the implementation and management of digital transformation depends on the management and determination to implement it. When it comes to state-owned enterprises, we are aware of the situation in the Republic of Croatia where more and more state-owned enterprises are subject to new trends in their scope of work. Those who make a step beyond the standard core business and thus give their enterprise an additional competitive advantage are rare, and one of these enterprises is certainly Hrvatska pošta d.d. From the point of view of corporate growth, the practice that is closely related to investing in innovation is especially important, so that the procedures, processes and rules that management follows when making practical decisions about investing in innovation become important sources for expanding knowledge about corporate growth. The research of these specifics will complete the picture of the factors, conditions and circumstances that operate in the realization of the corporate growth of the Croatian state-owned enterprise.

• Details
• Contents