MORNING RADIO PROGRAMME – IDENTITY CONSTRUCTION STRATEGIES BY MEANS OF DISCURSIVE POSITIONING –
MORNING RADIO PROGRAMME – IDENTITY CONSTRUCTION STRATEGIES BY MEANS OF DISCURSIVE POSITIONING –

Summary/Abstract: NEEDING TO SAVE TIME, PEOPLE FIRST HEAR ABOUT TODAY’S NEWS FROM THE RADIO, EITHER IN THEIR CAR, IN PUBLIC TRANSPORT OR EVEN DIRECTLY AT WORK. THE RADIO PASSES AN INFORMATION WHICH THE LISTENER CHOOSES TO VERIFY BY THE IMAGES BROADCASTED BY TELEVISIONS AND ANALYZE IT USING THE ARTICLES FROM THE WRITTEN PRESS. THE MORNING RADIO SHOW INVOLVES AN ENCOUNTER WITH AN INFORMATION USING DIALOGUE WITH THE HOSTS/PRESENTERS OF THE SHOW AND THE DIALOGUE BETWEEN THE PRESENTERS AND THE LISTENERS. RADIO PRESENTERS ARE THE ONES WHO TRANSMIT THE INFORMATION AND ASSUME A SOCIAL ROLE IN RELATION WITH THE LISTENERS. STARTING FROM THE PREMISE THAT EACH RADIO STATION USES A CERTAIN STRATEGY TO HAVE THE BIGGEST AUDIENCE POSSIBLE, WE COULD SAY THAT THE HOSTS ADOPT A CERTAIN STANCE, TO KEEP THE PUBLIC CLOSE. ANY SPEECH IMPLIES A STANCE TOWARDS THE CONTENT OF THE COMMUNICATION, BUT ALSO TOWARDS THE OTHER PARTICIPANTS TO THE SPEECH IN QUESTION. RADIO PRESENTERS DO NOT ONLY PASS AN INFORMATION, BUT ALSO THE WAY THEY SEE THAT INFORMATION. INDIVIDUAL NARATIONS OF THE PRESENTERS GIVE THE LISTENERS CLUES TO GIVE THEM A SOCIALLY KNOWN ROLE: THE EXPERT IN THE ECONOMIC/CULTURAL/POLITIC DOMAIN, THE RELAXED PERSON, WHO KNOWS HOW TO APPRECIATE THE NICER SIDE OF LIFE, COMEDIAN, ANALYST. POSITIONING IMPLIES ANALYZING THE DISCUSSED THEMES, EVALUATING THEM AND CAPTIVATING THE PUBLIC WHICH NEEDS TO AFFILIATE TO THE DOMINANT MESSAGE POSITIONING IS SUSTAINED BY EVERY INTERVENTION MADE BY THE HOSTS AN DIS IN DIRECT RELATION WITH THE POSITION OF THE RADIO STATION AS A SOCIAL ORGANIZATION.

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