Cultura pop ca efect al modernității: un mod diferit de raportare la existență
Pop Culture as an Effect of Modernity: A Different Way of Referring to Existence

Summary/Abstract: If we were to define the previous century, under the auspices of which the third millennium began, through a single, edifying word, it could be the adjective "dissentious". Of course, even a brief retrospective exploration of the cultural history of mankind immediately reveals that each new era has been delimited, at least in its initial affirmation phase, and at least at the declarative level, by an attitude of denial and opposition to that one which preceded it, not to mention inherent incongruities. The Renaissance opposed medieval asceticism and pessimism, and romanticism denied the conventionalism and rigid rationalism of classicism, asserting the primacy of subjectivity, while political liberalism contested the religiously legitimated absolutism. Attentive to the phenomenon of unprecedented relativisation of the values, concepts, conceptions or ideologies of all orientations, under which one century has ended and another has begun, someone could have said, reformulating one of Malraux’s famous sayings without the slightest risk of exaggerating, that the twenty-first century "will be one of contesting or will not be at all", perhaps having the feeling that he really lives in the temporal and ideological prolongation of the century which already ended two decades ago. Against the backdrop of endless conflicts of ideas, where "universalism", the ideology of cultural supremacy promoted by the West and its entire existential philosophy are strongly contested by non-Western communities, whose ideologies, both religious and political, have a strong ethnic stake that is still insufficiently evaluated, pop culture – defining an essential dimension of contemporary human society - which is equally contested by both sides, continues its upward trend started in the previous century, surpassing and ignoring borders of all kind.

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