Transmedijske funkcije filmskih stilskih figura i jezičnih odstupanja od norme u informativnim televizijskim emisijama
Transmedia functions of stylistic figures in film and lexical abberations in the news TV shows

Summary/Abstract: When it comes to communicative functions of the media, nowadays it is almost impossible to investigate such functions in a globally connected society without taking into further account their transmedial nature. Drawing from the sociosemiotic analysis this paper investigates some functions of lexical aberrations in both Croatian and English, as well as in television and film. The aim of the paper is primarily to show how lexical aberrations in English (slang) in Jim Jarmusch’s film Night on Earth (1991) establish cultural concepts and point towards the acknowledgement of intercultural competences. Also, the analysis encompasses the role of Anglicisms in the Croatian language in both public and commercial televisions. Joint analyses point towards a further sociolinguistic argument about linguistic literacy in the media, but also towards a fact that the lexical aberrations are of extreme importance regarding visual and media literacy in a global culture. The relationship between mass media and language is not only the reference to their intrinsic communicative traits but also a vivid reminder of constant intertwining of the humanistic and social area.

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