Assessment of the Competitive Positions of National Airlines of Ukraine
Assessment of the Competitive Positions of National Airlines of Ukraine
Author(s): Ovsak Oksana Pavlivna, Liskovych Nazarii Yuriiovych, Nazarenko Oleksandra PavlivnaSubject(s): Business Economy / Management, Transport / Logistics
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: airline; strategic airline groups; cluster analysis; competitive position
Summary/Abstract: This article presents the results of systematization of methodological basis for assessing the competitive status of domestic airlines in the absence of information about their financial condition, actually due to cluster analysis of their various operational, communication and marketing characteristics. Based on the results comprising cluster analysis of profile indicators of airlines available from open sources, clusters - strategic groups of Ukrainian airlines were identified. Construction of a competitive map of the air transportation market of Ukraine, identification of clusters of domestic airlines provide an opportunity to use a differentiated approach to the tools of strategic positioning and crisis management of airlines of Ukraine.
Journal: TEM Journal
- Issue Year: 10/2021
- Issue No: 1
- Page Range: 318-326
- Page Count: 9
- Language: English