Application of Cognitive Modelling for Operation Improvement of Retail Chain Management System
Application of Cognitive Modelling for Operation Improvement of Retail Chain Management System

Summary/Abstract: The purpose of the study is to implement cognitive modelling of the retail chain management system to ensure the effectiveness of management decisions in order to implement structural changes in its activities. It is determined that the organization of retail chain management is more effective due to provided principles of a systematic approach which are applied. Therefore, using the concept of Balanced Scorecard (BSC) in this study, which reflects the interaction and interdependence of structural units, which is feasible, we propose it to further search for development scenarios for the retail chain management. The article presents a sequence of cognitive modelling, which consists of seven main stages. Drogerie - format management system of retail chains has been chosen since it has recently been standing out by its popularity with consumers among other formats, as an object for the study. The results of this study can be useful for enterprises and organizations with complex systems that are characterized by hierarchical, network relationships between subsystems or where random processes take place.

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