Права и задължения, свързани с изразяването в търговската сфера – същност, особености и проявления
Rights and Obligations Related to Expression in the Commercial Sphere - Essence, Specifics and Manifestations

Summary/Abstract: The report deals with the legal regulation of expression in the commercial sphere, examining the specifics related to this law as well as the obligations ensuing from expression in the sphere of commercial relationships. A thesis is put forward according to which expression in the commercial sphere, i.e. the so-called 'commercial lexis' does not concern commercial messages only - it also comprises consumer information about the type, nature, content and the particular features of goods and services. Consideration is given to the scope, limits and specifics of expression in the commercial sphere and its particular objective and purpose in relation to commercial turnover. The report gives attention to the international standards established in the practice of the European Court of Human rights (ECHR) and the Court of Justice of the European Union (CJEU). Focus is brought on the specific categories of commercial messages, special attention being given to advertising, product positioning, radio and TV market and sponsorship, as well as to certain practical matters related thereto. The subject of research consists in the level of protection of the right to expression in the commercial sphere under Bulgarian legislation, its contemporary issues and tendencies.

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