Stakeholder Collaboration in Audience Research: from Why to How
Stakeholder Collaboration in Audience Research: from Why to How

Summary/Abstract: Stakeholders are a defining aspect of audience and media studies because the field consists of different, sometimes opposing, stakes and these are reflected in the way research is executed. Arguably I – like so many others from the field of audience research – insert my work within a critical tradition in which the interests of the audience, rather than the interests of media, are privileged. Audience research is indeed often conceived as a representation of the interests of media audiences (Das et al. 2018) and implemented methodologically by voicing the audience subjective experiences and perspectives (Livingstone 2010). In such a constellation, the engagement of scholars with stakeholders in order to produce audience and media research has been heavily debated. Precisely because this debate keeps coming back, we may be inclined to think that stakeholder collaboration is hard to ignore for the development of audience research.

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