De la zvon la cyber‑zvon. Evoluţia fenomenelor psihosociologice în mediul digital
From rumor to cyber ‑ rumor. The evolution of psychosociological phenomena in the digital environment

Summary/Abstract: Rumors and social influence related phenomena have known over time natural adaptations to the general course of society. Mankind has had to deal with rumors about the barbarity of invaders or the burning of captured cities, with propaganda materials launched during armed confrontations, with posters designed to prevent the spread of military information, with radio broadcasts in the enemy territory, with news based on false information or entire wars started by totally fabricated incidents. In the age of new technologies and constant innovations in the digital environment, the arsenal of influence is based on modern equipment, mobile communication platforms and social networks that have become a real field of confrontation for ideas generated and promoted by competing strategic centers. As periods of crisis, such as the recent pandemic, favor the exponential circulation of rumors, I will present below how this psychosociological phenomenon has adapted to the global digital world. We can talk at this time about the emergence of a new concept, the cyber‑rumor, with distinct features in terms of speed of dissemination, the effects generated for the social networks users and its potential to influence large audiences.

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