Die Schönheit reden. Überlegungen nach Anton Raphael Mengs und Johann Joachim Winckelmann
Die Schönheit reden. Überlegungen nach Anton Raphael Mengs und Johann Joachim Winckelmann

Summary/Abstract: The 18th century saw a shift in the meaning of art. The communicability of art experience was a central and lively discussed problem in the aesthetic reflections of the 18th century. The individual, emotional and yet astute viewing of art produced a sensual proximity to the artwork hardly noticed so far. This experience was a challenge not only for the description of pictures, but also for the theoretical literature on art.This essay deals with the changes of style in theoretical literature on art on the example of the early writings of Johann Joachim Winckelmann and Anton Raphael Mengs. Particularly, the close connection between rhetoric and the description of art will be shown.

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