KADIN GİRİŞİMCİLERİN İŞ KURMA NEDENLERİ VE YAŞANILAN SORUNLARIN BELİRLENMESİNE DÖNÜK NİTEL BİR ARAŞTIRMA
A QUALITATIVE RESEARCH FOR DETERMINING THE REASONS OF ESTABLISHING A BUSINESS AND THE PROBLEMS OF WOMEN ENTREPRENEURS

Summary/Abstract: In the developing world, entrepreneurship has a large share in determining the economic and social development level of a country. Nowadays, with the social and industrial changes, entrepreneurship has affected not only men but also women, and they have been included in the business world. However, it is thought that the reasons and problems of women entrepreneurs to start a business will differ. The aim of this study is to reveal the information about the reasons women entrepreneurs start a business and the difficulties they face while establishing their businesses. The data obtained from participating women entrepreneurs were recorded by using semistructured and in-depth interview technique and by taking notes during the interview or by using virtual communication facilities. The data were coded and categorized using the MAXQDA qualitative data analysis program. In the light of the data obtained in the study, the primary reason for establishing a business in women's entrepreneurship was to earn more income for herself and / or her family, while the lack of information on operational issues in the difficulties they experienced while setting up a business was emphasized. The difficulty of ensuring customer satisfaction has been identified as the most emphasized problem of women entrepreneurs in their business life.

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