CULTURAL HERITAGE IN SERVICE OF THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE TETOVO REGION
CULTURAL HERITAGE IN SERVICE OF THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE TETOVO REGION

Summary/Abstract: Culture and cultural heritage are an important factor and driver for tourism development in a particular tourist destination. The inclusion of cultural heritage in the tourist offer enriches the content of tourists' stay and enhances their positive tourist experience, resulting in an increase in the length of stay, increased tourist turnover and in the economic effects of tourism development. This creates a recognizable tourist destination that differs from all other tourist destinations in the world. Therefore, the protection, promotion and promotion of cultural heritage need to be given the utmost attention, both by the state and by local authorities in the country concerned. The subject of this paper deals with the connection between cultural heritage and tourism development in the Tetovo region. This region has a rich cultural heritage that needs to be put in the service of the sustainable tourism development and appropriately promoted,in order to enrich the tourist offer and create a recognizable tourist destination that will result in increased tourist turnover and economic effects of tourism in this region.

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