A ROSE BY ANY OTHER NAME?  STRATEGIC COMMUNICATIONS IN ISRAEL Cover Image

A ROSE BY ANY OTHER NAME? STRATEGIC COMMUNICATIONS IN ISRAEL
A ROSE BY ANY OTHER NAME? STRATEGIC COMMUNICATIONS IN ISRAEL

Author(s): David Siman-Tov, Ofer Fridman
Subject(s): Governance, International relations/trade, Politics and communication, Theory of Communication
Published by: NATO Strategic Communications Centre of Excellence
Keywords: strategic communications; strategic communication; Israel; Hasbara; public diplomacy; cognitive campaign;

Summary/Abstract: The term strategic communications is missing from the Israeli academic and professional discourse. Instead, there are three different conceptual approaches to state communication in Israel—hasbara, public diplomacy, and cognitive campaign. Analysing the history of the development and employment of these three concepts, this article makes two contributions important for the field of strategic communications. First, it analyses how Israel has found itself with various approaches; why it does not have one comprehensive framework; and whether any of the three approaches can be considered the equivalent of ‘Israeli strategic communications’. Second, based on the case of Israel, it establishes the need for states to have an exhaustive conceptual framework to conduct strategic communications and the consequences of the absence of such a framework.

  • Issue Year: 8/2020
  • Issue No: 8
  • Page Range: 17-51
  • Page Count: 35
  • Language: English
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