Zastosowanie systemów konwersacyjnych w biznesie turystycznym
The application of conversational systems in the tourism industry

Summary/Abstract: There are many notions for the use of conversational systems. A vital field to apply natural-language conversation software systems can be seen in the tourism industry. The high costs of running marketing campaigns, maintaining the company’s call centre and the work of specialists as well as their limited availability or insufficient number are just some of the factors that may generate interest in conversational systems and their use in the tourism industry. The article takes aim at presenting issues related to the use of conversational systems in running a tourism business and presenting the possible costs and benefits resulting from a solution like this. The author studies the application of conversational systems in tourist information centres, customer service, in running a company’s marketing campaigns, and more. The conducted analysis indicates numerous benefits that tourism industry entrepreneurs can derive from implementing this kind of intelligent software. Consumers of travel services can also enjoy the benefits of using conversational systems at all stages of travel. The conducted analysis puts an interesting perspective on running an up-to-date tourism business.

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