THE ROLE OF SOCIAL MEDIA IN THE FAMILY COMUNICATION OF YOUTH IN KOSOVO
THE ROLE OF SOCIAL MEDIA IN THE FAMILY COMUNICATION OF YOUTH IN KOSOVO

Summary/Abstract: Undoubtedly, the influence of social networks in our time is unquestionable, and particularly the impact on the daily life of its users is of huge significance. Teens and young adults in general are those who carry the implications caused using social networks. This paper is a research on the effects of new media and their rapid spread in Kosovo, as well as its role in the communication within family. It is an index, analytical, and elaborative paper that aims to bring the consequences of the use of social networks by teens and young adults. In order to shed some light on this issue, a combination of theoretical explanation and methodological research was quite necessary. Based on the survey method, a questionnaire was prepared with a combination of questions with various alternatives. We shared the questionnaire with the respondents face-to-face. This study was conducted with a group of students from three high schools in three cities (in Pristina, in Ferizaj and in Lipjan). The results show that time spent in social media by most of the youngsters is high, and a bigger percentage claimed that they do not spend enough time with their families. The qualitative data in this study shows that social media is negatively impacting the social interaction between individuals within the family.

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