ЗЕЛЕН МАРКЕТИНГ И НЕГОВИТЕ ДИГИТАЛНИ ИЗМЕРЕНИЯ В УСЛОВИЯ НА КРЪГОВА ИКОНОМИКА
GREEN MARKETING AND ITS DIGITAL DIMENSIONS IN A CIRCULAR ECONOMY

Summary/Abstract: This report aims to highlight the need for innovations inspired by nature, generating many benefits, including jobs, social capital. The needs of the environment provide increasing opportunities for entrepreneurs who create a product or service from waste or almost no resources. The diversification of existing activities provides a marketing perspective for the circular economy and emphasizes the green message and influence on consumer behavior and, on the other hand, market supply. Communication between market participants in a circular economy is gaining more and more innovative and digitilized dimensions.

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