INFLUENCE OF BEHAVIOUAL BIAS ON INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS IN DELHI NCR Cover Image

INFLUENCE OF BEHAVIOUAL BIAS ON INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS IN DELHI NCR
INFLUENCE OF BEHAVIOUAL BIAS ON INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS IN DELHI NCR

Author(s): Aarzoo Sharma
Subject(s): Business Economy / Management, Political economy, Cognitive Psychology, Financial Markets, Marketing / Advertising
Published by: Editura Tehnopress
Keywords: influence of behavioual bias; investment decisions; individual investors; Delhi NCR;

Summary/Abstract: This paper identifies the behavioural bias of individual investors in Delhi NCR. Investment decision plays a significant role in one`s life and it is affected by various factors, behavioural bias being one of the most important factor. It is a complex process. As far as risk is concerned, human behaviour has changed drastically over the time and an effort has been made to explore its effect on investment decision. A interview and well structured questionnaire will be distributed among 352 investors to know their behavioral bias score and its impact on investment decision.

  • Issue Year: 2019
  • Issue No: 16
  • Page Range: 117-126
  • Page Count: 10
  • Language: English
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