От „червена“ икономика към „лилава“ икономика? Алтернативни стопански модели и нова ценностна парадигма
From “red” economy to “purple” economy? Alternative economic models and new value paradigm

Summary/Abstract: During the last two decades we have been witnessing the rebirth and the rethinking of economic models that contradict (either in a radical or in a reformative way) the dominating economic paradigm, and offer alternative ideas and paths to economic and social regeneration. Following the logic of sustainable development, they aim to give a more complex, more environmentally-friendly and more just answer to the needs of the societies and the people, as well as an economy that bears a ‘’human face’’. The article discusses alternative economic models through the prism of values and the culture they originate from and which, in turn, they determine. The concrete aim of this article is to introduce the value models of the status-quo paradigm and their alternatives (the Green economy, the Blue economy, the Social and Solidarity economy, the Purple economy) in juxtaposition, by revealing the paradigmatic differences between them.

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